Contact: (585) 348-7142
rpcn@rochesterconsultants.org
 

Speakers/Workshops

 

Upcoming events

    • 24-May-2013
    • 8:00 AM - 9:30 AM
    • Brighton Town Hall - Downstairs Meeting Room
    How to Use Your Blog to Build Your Business

    Presenter: Lynn Dessert

    If you just started a blog or have a blog that doesn't seem to be getting the ROI you want, this session is for you!  

    You might be asking - can blogging be an effective marketing tool to build your business? Yes!

    Learn about the  strategies, resources and techniques I have use to successfully market my services through Elephants at Work. Here are some of things we'll be talking about:

    Growing your audience
    How to market your services
    One website or two?
    How often do I need to post articles?
    What kind of traffic can I expect?
    How to I measure success?

    Here is a video in which Lynn describes her presentation.




    In order to promote a professional atmosphere, attire is business casual for all attendees.

    Open to the public. No charge for RPCN members. $10.00 for non-members.

    Get directions to the Brighton Town Hall.

    • 24-May-2013
    • 1:00 PM - 3:30 PM
    • OACES, Room 120, 30 Hart St., Rochester, NY 14605
    • 40
    OACES Program:
    Telling Your Organization's Story


    Presented by: Brian Kane, Results for Good

    It's not what you say, but what people hear that counts.  A startling new study found that Congress is talking at a 10th grade level. The worst offender talks at a 7th grade level, yet the guy has advanced degrees.  This might suggest that Congress is doing something wrong. But that's not the case. Professional jargon can confuse and alienate. It's not about talking louder, speaking slowly or enunciating your words.  It's about knowing who your audience is and getting on their radar screen.  Find out how to communicate so that people will listen.

    A fun and highly interactive session guaranteed to drive the success of non-profit organizations. Expect a combination of lecture, small group discussions and role playing aimed at increasing learning and sharpening skills.


    Workshop: 1:00-2:45 PM
    Networking: 2:45-3:30 PM


    Get Directions to 30 Hart Street, Rochester, NY


    Parking: Hart Street - parking on right; Oakman Street - some parking on left in front of playground; Hawkins Street - parking on left, overflow parking on right.


    Open to everyone (no invitation required), limit: 40 participants.






    • 31-May-2013
    • 1:00 PM - 3:30 PM
    • OACES, Room 120, 30 Hart St., Rochester, NY 14605
    • 40
    OACES Program:
    Influential Leadership


    Presented by: Brian Kane, Results for Good

    Non-profit professionals frequently assume that having a degree or a particular skill set is all that's necessary for success. Yet, no one succeeds without the support and cooperation of others.  The choices you make determine the influence you have to motivate people and achieve your goals. In every organization, it is critical that you understand how to engage and motivate a range of people - donors, board members, staff or volunteers. Your capacity to acquire and maintain the attention of any or all of these people is critical to your success. When this workshop is over, you'll have acquired new skills that you can put to work immediately to significantly expand your influence with others.

    A fun and highly interactive session guaranteed to drive the success of non-profit organizations. Expect a combination of lecture, small group discussions and role playing aimed at increasing learning and sharpening skills.

    Workshop: 1:00-2:45 PM
    Networking: 2:45-3:30 PM


    Get Directions to 30 Hart Street, Rochester, NY


    Parking: Hart Street - parking on right; Oakman Street - some parking on left in front of playground; Hawkins Street - parking on left, overflow parking on right.


    Open to everyone (no invitation required), limit: 40 participants.






    • 14-Jun-2013
    • 8:00 AM - 9:30 AM
    • Brighton Town Hall - Downstairs Meeting Room
    Demystifying Client Attraction: The Essential Mindset to Finding, Attracting and Enrolling an Endless Stream of Your Ideal Clients

    Presenter: Priscilla Auchincloss, Ph.D.

    It's the number one challenge nearly every consultant faces every day – “How do I find and fill my pipeline?”  And while it's tempting to think that doing all the external strategies like social media, ad copy or article marketing will get results, the truth is, the foundation of compelling and authentic marketing is actually inside you. 

    This talk will focus on the top 3 keys to the mindset you need to meet with anyone, anytime, anywhere, so they remember you – and come back, refer others to you, or invest on the spot. 

    Keeping these essentials in mind means you make a positive connection with the other person, so they walk away with something of value, every time, and they remember it -- and you – with pleasure.   And note, you can easily apply these to your written promotional materials, too.

    In order to promote a professional atmosphere, attire is business casual for all attendees.

    Open to the public. No charge for RPCN members. $10.00 for non-members.

    Get directions to the Brighton Town Hall.

    • 28-Jun-2013
    • 8:00 AM - 9:30 AM
    • Brighton Town Hall - Downstairs Meeting Room
    Pinterest for Business

    Presenter: Arthur L. Catalanello

    Pinterest is one of the fastest growing social media channels that's best thought of as a social, picture bookmarking site.  The presentation will cover how to create a business account (different from a personal account), how to navigate the site, best practices for sharing content and marketing your businesses, basics on Pinterest analytics and how Pinterest can fit in with your business' social media strategy.

    In order to promote a professional atmosphere, attire is business casual for all attendees.

    Open to the public. No charge for RPCN members. $10.00 for non-members.

    Get directions to the Brighton Town Hall.

    • 12-Jul-2013
    • 8:00 AM - 9:30 AM
    • Brighton Town Hall - Downstairs Meeting Room
    Getting the most out of your trade show experience
    Presenter: Ruth Balkin, Balkin Information Services

    Whether you are attending a conference, exhibiting at a trade show, or just walking around looking at the booths at the SOHO exposition, you should be prepared. Learn how to prepare in advance, "work the tradeshow," and follow up effectively. Make the most of your tradeshow investment!

    In order to promote a professional atmosphere, attire is business casual for all attendees.

    Open to the public. No charge for RPCN members. $10.00 for non-members.

    Get directions to the Brighton Town Hall.

    • 26-Jul-2013
    • 8:00 AM - 9:30 AM
    • Brighton Town Hall - Downstairs Meeting Room
    Patenting Under the America Invents Act (AIA)

    Presenter: Dave Bassett, Bassett IP Strategies

    The America Invents Act (AIA) brought many changes to the US Patent System.  Dave will review the patenting process and the protections patents provide to inventors and how these changes to the law will affect inventors.  He will discuss what steps inventors should take to preserve their intellectual property and the timing of these actions.

    In order to promote a professional atmosphere, attire is business casual for all attendees.

    Open to the public. No charge for RPCN members. $10.00 for non-members.

    Get directions to the Brighton Town Hall.

Past events

17-May-2013 Making Decisions Based on Facts - Excel Business Model
10-May-2013 OACES Program: Team Building - It's More Than a Job!
10-May-2013 Communication using Google
03-May-2013 OACES Program: Grants Workshop: How to Find and Get Grants
26-Apr-2013 OACES Program: Engaging Community Partners
26-Apr-2013 Eastman Business Park
19-Apr-2013 OACES Program: Understanding E-body (Online) Language -- CANCELLED
12-Apr-2013 Generating Evidence-Based Outcomes
29-Mar-2013 No Meeting
22-Mar-2013 7 Steps to Marketing Success
08-Mar-2013 Sandy Parker
22-Feb-2013 Data Visualization
08-Feb-2013 Perspectives on Retiring in Time: for yourself, your clients, your family, your legacy
25-Jan-2013 Google Analytics
11-Jan-2013 The Alliance Consultancy Business Model
14-Dec-2012 Tax Update for 2012
30-Nov-2012 How to Keep Your Computer from Catching a Cold or Flu
09-Nov-2012 Communicating Your Value
26-Oct-2012 Communication 101
12-Oct-2012 Business Success - It's All In Your Head!!
28-Sep-2012 What is Six Sigma? -- Location Change --
14-Sep-2012 Inbound Marketing--Location Change
31-Aug-2012 Get R.E.A.L: Unleashing Your Passion with PRsonality--Location Change
24-Aug-2012 Market Research at the Central Library---Location Change
10-Aug-2012 Business Solutions Forums
03-Aug-2012 RPCN Leadership Retreat
27-Jul-2012 Excel for Business Applications
13-Jul-2012 Pinterest --What Is It?
29-Jun-2012 Cloud Computing--What's in It for You?
22-Jun-2012 Leading With Your Strengths
22-Jun-2012 Advanced Excel Workshop
08-Jun-2012 Cultivate Influence
07-Jun-2012 Career Initiative for 16-24 year olds
25-May-2012 The America Invents Act – How It Alters Your Ability to Patent Your Invention
11-May-2012 Effective Problem Solving
27-Apr-2012 OACES/RPCN Literacy Zone – Professional Development Workshops - Organizing
27-Apr-2012 How to Write a Business Plan
13-Apr-2012 Getting Yourself into Print
30-Mar-2012 Customer 3D: A New Dimension
23-Mar-2012 Take Back Your Life: Using Microsoft Outlook to increase Your Productivity
09-Mar-2012 LinkedIn and Twitter Workshop
24-Feb-2012 Consultant as Leader
10-Feb-2012 Excel Workshop
27-Jan-2012 Quickbooks Workshop
13-Jan-2012 Tax Presentation
30-Dec-2011 No Meeting -- Fifth Friday
23-Dec-2011 No Meeting -- Holiday Week
09-Dec-2011 Create a Sizzling Brand
25-Nov-2011 No Meeting -- Thanksgiving Holiday
11-Nov-2011 How Usable Is Your Web Site?
28-Oct-2011 Impression Management, Skill Lab
14-Oct-2011 Impression Management, Using Your First 3 Seconds to Create a Lasting Impression
23-Sep-2011 The Truth About Grants
09-Sep-2011 2011 RPCN Strategy Session --Location Change
26-Aug-2011 Accountability Groups & RPCN Consultants Incubator
12-Aug-2011 RPCN Incubator: Mentoring
22-Jul-2011 Advanced Mail Merge Workshop--Special Location
08-Jul-2011 RIT "Venture Creations" Business Incubator & RPCN Consulants Incubator
24-Jun-2011 Mail Merge Workshop--Location Change
10-Jun-2011 Messaging That Works!
27-May-2011 WORD Styles Workshop
13-May-2011 Panel Discussion: Networking Techniques
29-Apr-2011 Small Business Expo
22-Apr-2011 Skype II Workshop--Location & Time Change
25-Mar-2011 Profile Marketing and SEO 101
11-Mar-2011 Marketing and Consulting to Non-Profits
25-Feb-2011 Microsoft Office Workshop
11-Feb-2011 Getting the Respect You Deserve, Without Self-Sabotage
28-Jan-2011 Skype Workshop
14-Jan-2011 Annual Tax Update
31-Dec-2010 No Meeting--New Year's Eve
24-Dec-2010 No Meeting--Holiday Week
10-Dec-2010 Marketing in the 21st Century
26-Nov-2010 No Meeting--Thanksgiving Holiday
17-Nov-2010 Social Networking Forum Canceled
12-Nov-2010 Harvesting Your Marketing Efforts--Replacement Event
29-Oct-2010 RPCN Strategy Session II
22-Oct-2010 Windows 7 Workshop -- Special Time & Location
15-Oct-2010 Business Forum -- Location Change
24-Sep-2010 Financial Workshop
15-Sep-2010 Writing Your Business Plan
10-Sep-2010 Take Advantage of the RPCN Web Site
27-Aug-2010 Market Research & Competitive Analysis Workshop
19-Aug-2010 Strategy Workshop
09-Jul-2010 Technology: Tools For Business - Part 2
25-Jun-2010 LinkedIn Workshop
25-Jun-2010 Excel Workshop
11-Jun-2010 Technology: Tools For Business
28-May-2010 Google Collaboration Tools
14-May-2010 Building Trust
30-Apr-2010 Introduction to the New RPCN Website
23-Apr-2010 Facebook for Business Workshop
09-Apr-2010 Branding
 
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