Contact: (585) 348-7142                rpcn@rochesterconsultants.org

Speakers/Workshops

Upcoming events

    • 28-Aug-2015
    • 8:00 AM - 9:30 AM
    • NeighbrWorks, 570 South Ave. Rochester
    Incubators and Consultants

    Location: NeighborWorks

    Presenter: Dr. Joel T. Shertok

    Silicon Valley and Sand Hill Road have become synonymous with the creation of dynamic new businesses in the IT arena since the 1960s. Universities have used the Silicon Valley incubator model to attempt to monetize their professors’ and students’ research. Dr. Shertok’s talk will describe why and how we got to this place, whether the incubator model is truly valid and where do we need to go from here. Incubators can be opportunities for the savvy consultant to find additional business.

    Three Key Learnings  The Audience Will Take Away From Your Program?

    1. Understanding how/why we got to the University Incubator model via Silicon

    2. Why the Silicon Valley model is not as valid for University Incubators (see South Park’s “Underwear Gnomes” episode for additional background)

    3. My exposure to the current Incubator system demonstrates that it is essentially a “blind leading the
    blind” syndrome. Therefore, there any number of excellent opportunities for the savvy Consultant to get additional business. But – you have to be where the fish are: ULVANY, HTR, etc. etc. and understand you are dealing with inexperienced personnel who may need “guidance.”

    Dr. Joel ShertokDr. Shertok is a 49’er, (but not a miner), born in 1949 in the Bronx. He is totally a product of the New York City public school system (when it actually worked) and graduated from the Bronx High School of Science in 1967. He attended The Cooper Union in lower Manhattan, getting his B.E./Chemical Engineering degree in 1971. He then attended Princeton University (the polar opposite of Cooper), obtaining his Ph.D./Chemical Engineering degree with a specialty in Fluid Mechanics and Rheology in late 1975. One of Dr. Shertok’s claim to fame is that his entire education from Kindergarten to Ph.D. did not cost him or his parents a cent….it was a free ride all the way. Try to do that today.

    After a 40 year career in industry Dr. Shertok is currently a Visiting Scholar at RIT and President of Process Industries Consultants, a New York State S Corporation.

    Here's a map to NeighborWorks.

    Open to the public.

    No charge for RPCN members. $10.00 for non-members.


    • 11-Sep-2015
    • 8:00 AM - 9:30 AM
    • NeighborWorks, 570 South Ave., Rochester
    The Art and Science of Marketing Success

    Location: NeighborWorks

    Presenter: Mark A. Dulaney

    As a consultant, you are great at solving the problems your clients face.  But, in order to get a flood of new clients you have to be just as effective at marketing.  Because so many consultants struggle at marketing, they are often unable to help as many individuals or companies as they are capable of helping.
     
    I want to help make your marketing simpler and more successful by combining the "Art" of marketing with the "Science" of quality improvement.  In this workshop you will receive a two-step process that will give you a solid plan to dramatically improve your marketing.
     
    In part one of this workshop you will learn this formula for marketing improvement

    Your revenues = E x Q x A x I x Dsp x Om x Oa

    You will learn how to use this formula to turn the art of marketing into seven specific elements that will help you clearly define your market, reach them, craft an effective message, and compose the offers they are most likely to accept.  Once these elements are in place you will know how to more effectively market on a daily basis. 

    Now that you have a clearly defined market, message, and a profitable offer, now it is time to use something more scientific to steadily improve your marketing.  That is why in part two of this workshop you will learn this acronym that will help you improve in every area of your marketing

    C. H. A. M. P. I. O. N. S.

    This acronym will show you nine very specific actions you can take to steadily improve your ability to market your products and services.  These nine actions are used consistently by the top 5 percent of income earners, wealth creators, and marketers as well as the top one percent of world champion athletes and award winning entertainers, but rarely ever used by the rest of the population. 

    When this workshop is done you will know how to combine the formula from part one with the acronym from part two to create, implement, and improve every element of your marketing as well as other areas of your business.
     
     Three key learnings  the audience will take away from your program?

    1. The "Art" of creating a marketing campaign that best markets their product or service to the market that is most likely to buy from the person or company doing the marketing or selling. 
    2. The "Science" of steadily improving that campaign until it creates the results the person or company wants to create.
    3. The marketing fantasy that every marketer has.  That fantasy is if we post it, say it, blog it, tweet it, print it, or say it enough times, eventually people will get it and just throw their money at us.

    Here is an excellent short video in which Mark describes why you should attend his presentation.

    Mark Dulaney

    About Mark A. Dulaney:

    Mark admits it, because anyone can print a business card and create a title, he is one-of-a-million coaches / authors / trainers.

    The reality is, in 1985 Mark began studying the top 5% of income earners, wealth creators, and marketers as well as the top 1% of world champion athletes and award winning entertainers to see what makes them GREAT!

    Then, for the last 10 years Mark studied those who struggle and those who create mediocre results to understand the differences between those who become "Great" and the rest of the population.

    This actually makes Mark One-In-A-Million coaches / authors / trainers!

    Mark can explain what happens from the moment a "Thought of Success" enters your mind until it becomes a powerful action, weak action, no action, or a destructive action. 

    Today, Mark wants to help you turn your "Thought of Success" into consistent, powerful, and effective actions that create your "Reality of Success!"

    Open to the public.

    No charge for RPCN members. $10.00 for non-members.

    Here's a Map to 570 South Ave., Rochester.
    • 25-Sep-2015
    • 8:00 AM - 9:30 AM
    • NeighborWorks, 570 South Ave., Rochester
    Key Do’s and Don’t’s for Patenting Inventions

    Location: NeighborWorks

    Presenter: Dave Bassett

    OK.

    So you have come up with a great idea that’s going to set the world on fire. How do you protect your idea so you can monetize that idea? Getting a patent could be a great tool. But there are some ‘do’s and don’t’s’ that you should know before you try to get a patent.

    At this talk, you will learn the following:

    1. An overview of the patent system and a (brief) overview of what other intellectual property protection tools are available;

    2. Some ‘do’s’ that are usually necessary to get a patent; AND

    3. Some ‘don’t’s’ that an inventor needs to avoid to keep from making their own invention unpatentable.

    Please come and learn some of the ins and outs of the patenting process. Whether patenting is new to you or you already have a large portfolio to your name, you will learn more about inventions and protecting them.Dave BassettDave has been a Patent Agent registered to practice before the US Patent and Trademark Office since 2004 and has experience in optics, acoustics, mechanical, business method, and computer, chemical, and biomechanical utility patenting, and design patenting. Dave has experience with a wide range of services practicing before the US Patent and Trademark Office including developing and filing provisional patent applications, non-provisional patent applications, patent cooperation treaty applications, assignment agreements, patent issuance fees, and successful patent prosecutions.

    Dave worked as a Chemical Engineer for Consulting and Manufacturing Firms for 14 years. While working as a Chemical Engineer, Dave attended the University of Rochester’s Simon School of Business where he received his MBA and earned the 2004 Hugh H. Whitney Award as the Outstanding Student of his class. Dave has a broad background and is familiar with a wide range of businesses from manufacturing and contract packaging, to environmental, oil & gas, biomedical, and microelectronics. He has a MS in Chemical Engineering and is an experienced ISO 9001 auditor and has been trained in Kaizen and lean manufacturing. Dave is a member of the American Intellectual Property Law Association, a member of the National Association of Patent Practitioners, a Director of the Rochester Professional Consultants Network, a former Director of the Rochester Chapter of the American Institute of Chemical Engineers, and a member of the Wayne County Business Council and the Independent Entrepreneurs Council.

    Open to the public.

    No charge for RPCN members. $10.00 for non-members.

    Here's a Map to 570 South Ave., Rochester.
    • 09-Oct-2015
    • 8:00 AM - 9:30 AM
    • NeighborWorks, 570 South Ave., Rochester
    A Taste of Emotional Intelligence AT WORK

    Location: NeighborWorks

    Presenter: Marty Ness and Barb Glassman

    Emotional Intelligence AT WORK is a uniquely powerful lecture and integration experience that revitalizes and reinforces your innate passion and drive. Discover your answer during this workhop session that explores the often-untapped emotional component of effective professional relationships. Learn tools & techniques to stay grounded and focused in even the most challenging situations. Translate your passion for business into greater effectiveness, productivity and success.

     Three key learnings  the audience will take away from this program:
    1. Recognizing damaging reactions in ourselves and others
    2. Consciously move from a reaction mode into a response mode in ourselves and how to encourage that shift in others
    3. Effective listening that allows people to feel heard (the biggest problem with communication – not feeling heard)
    About Marty:

    Marty NessMarty is a strong, self-motivated professional with extensive and broad sales, marketing and customer service experience in a variety of industries including business software, advertising, retail, and product manufacturing. She even spent several years in the U.S. Air Force, repairing jet engines during the First Gulf War. This variety of work experience gives her the ability to relate to people from any industry, any level in an organization, any cultural background or personality type.

    For the past 5 years, Marty has been producing professional and personal growth seminars on Emotional Intelligence that teach people tools that lead to much higher levels of productivity, teamwork, happiness and wealth. Marty’s clients appreciate her tenacity, drive, courage, directness, and generous heart. Her clarity when challenging makes it difficult for even the most skilled to pose a convincing argument. Marty’s innate ability to ferret out issues from emotions and help people focus on mutual success and greatness, quickly establishes a deep sense of partnership with those involved. Marty leaves a positive impact on every person with whom she works.

    About Barb:

    Barb GlassmanAfter having navigated the corporate world, Barb applied her experience and tenacity in establishing several small businesses in Rochester, NY. Her primary focus has been on developing strategic direction and problem solving to attain top line growth.

    Barb began her career as the first female graduate of the Electrical Engineering Technology curriculum at the State University of New York at Alfred. With her technical expertise and process skills in tow, Barb was set on a fast track as her Eastman Kodak career evolved into the development of adult education, sales and marketing. Concurrently, Barb worked behind the scenes at G-FORCE Collaborations, a boutique marketing firm.

    Open to the public.

    No charge for RPCN members. $10.00 for non-members.

    Here's a Map to 570 South Ave., Rochester.
    • 23-Oct-2015
    • 8:00 AM - 9:30 AM
    • NeighborWorks, 570 South Ave., Rochester
    Health Insurance 2016 Open enrollment: What small businesses need to know

    Location: NeighborWorks

    Presenter: Jane Ahrens

    Open enrollment brings rate hikes, plan changes and confusion.

    Should you enroll direct or use the marketplace?

    What are some tips to save money?

    What is an HSA?

    Three key learnings  the audience will take away from this program:

    1- When is Open Enrollment?

    2- Plan choices and carriers.
    3- Ways to save money.

    Jane AhrensJane Ahrens taught Health Education in the Rochester area public schools for 25 years. Now a retired teacher, Jane opened the Ahrens Benefits Company in 2008. Jane is married, has two adult children, two grandchildren, 2 dogs and 3 cats!
    Jane works with individuals, sole proprietors and small groups to provide them with the best healthcare plans and other employee benefits available. Because of her teaching background, Jane likes to educate employees about their benefits so they understand what they have. Jane has been a proponent of high deductible health plans coupled with an HSA account to help save money on healthcare costs.

    Jane’s current clients include groups from Buffalo to Utica, and Watertown to Corning.

    Open to the public.

    No charge for RPCN members. $10.00 for non-members.

    Here's a Map to 570 South Ave., Rochester.
    • 11-Dec-2015
    • 8:00 AM - 9:30 AM
    • NeighborWorks, 570 South Ave., Rochester
    So Ya Wanna Consult

    Location: NeighborWorks

    Presenter: Janet Nelson

    "So Ya Wanna Consult" is an informative and interactive presentation on what it takes to start (or sustain) a consulting business. It covers the types of consulting, start-up 'gotta haves' and some of the pros and cons of consulting versus other forms of similar types of work. Janet has successfully run her consulting business since 2004, plus has enjoyed being a sounding board to a number of individuals seeking to begin their business.

     Three key learnings  the audience will take away from this program:
    1. Differences between consultants, contracts, and in-betweeners
    2. Key, gotta-haves to starting consulting
    3. List of options for consultancy-partnering

    Janet Nelson is the President of The WorkOut Consortium and its sub-company, OQL Solutions (www.theworkoutconsortium.com / www.oqlsolutions.com) which specialize in operational and quality excellence, and in customer loyalty and retention improvements.

    Janet NelsonShe has held senior leadership and significant P&L positions in operations, product development, and strategy at Xerox Corporation. At Eastman Kodak Company, she was director of divisional, world-wide quality and service. She has worked and facilitated at all levels from senior managers to workers in a union shop. Both companies are part of J Nelson Enterprise LLC, a certified, woman-owned business. Janet has an MS in Systems Engineering and is certified by the American Society of Quality as a Six Sigma Black Belt.

    Open to the public.

    No charge for RPCN members. $10.00 for non-members.

    Here's a Map to 570 South Ave., Rochester.

Past events

14-Aug-2015 Estate Planning for Small Business
24-Jul-2015 Three Keys To Position & Sell 5-Figure Contracts
10-Jul-2015 3 Common Myths Consultants Buy Into That Keeps Them Stuck
26-Jun-2015 Running Effective Meetings
12-Jun-2015 Health Insurance Options Available Through the Individual and Small Group Marketplace
22-May-2015 Cyber Security: Critical IT Security Protections Every Business Must Have
08-May-2015 Everything you always wanted to know about intellectual property but were afraid to ask
24-Apr-2015 Enlightened Leadership: The Rising Spirit Of Leadership
10-Apr-2015 Writing a Winning Project Proposal
27-Mar-2015 How to Speak to Grow Your Business
13-Mar-2015 An Introduction to Bitcoin
27-Feb-2015 Refining Your Business Etiquette
13-Feb-2015 The Domain Name System - What It Is and How It Works
23-Jan-2015 Living Authentically: A Business Strategy
09-Jan-2015 Annual Tax Update Seminar
12-Dec-2014 Great Consulting Service, But Who Needs It?
14-Nov-2014 Sales Sucks and What to Do about It
24-Oct-2014 Close The Expert-Novice Chasm To Achieve Positive Outcomes
10-Oct-2014 Improving Profits Through Top-Notch Listening
26-Sep-2014 Transforming Kodak Alaris: A customer-driven approach
12-Sep-2014 Helping Your Clients Understand Theirs
22-Aug-2014 Networking for Introverts
08-Aug-2014 Why and How to Blog
25-Jul-2014 The Skype VOIP Program and How to Use It
24-Jul-2014 Exposing the Hidden Consulting Market
11-Jul-2014 Strategic Foresight: Equipping you for competitive advantage in the now & future
27-Jun-2014 Hit the ground running - Starting a new sales effort.
13-Jun-2014 Franchising as a Business: A practical overview of the pitfalls and advantages
23-May-2014 Microsoft in the Cloud
15-May-2014 TrendTalk: Challenges and Opportunities in Rochester’s Human Services Sector
09-May-2014 Is your Product or Service What Customers Want?
25-Apr-2014 How to Effectively Use Google AdWords
11-Apr-2014 Technology for Consultants: An Overview
28-Mar-2014 The State of the Economy: Current Economic Trends
14-Mar-2014 Improvise your way to successful collaboration -- LOCATION CHANGE
28-Feb-2014 Beautiful Questions to Guide a Consultants Career
14-Feb-2014 The Greater Rochester Region - Poised for Greatness!
24-Jan-2014 Practical Application of Web Technologies for Consultants
10-Jan-2014 Annual Tax Update
13-Dec-2013 Caring for Clients and the Power of Presence
22-Nov-2013 Using newsletters to tell your story
08-Nov-2013 Best Year of your Life - How to Set and Achieve Goals for 2014
25-Oct-2013 Patient Protection and Affordable Care Act and Its Impact on Small Businesses
16-Oct-2013 TrendTalk: Challenges and Opportunities in the Rochester High-Tech Sector
11-Oct-2013 Fraud Busting: Prevention and Detection for your Business
27-Sep-2013 RPCN Survey Results
13-Sep-2013 How Consultants Make Money (Note: Extended Program)
23-Aug-2013 Beyond IRA’s: Retirement Plan Options for Consultants
09-Aug-2013 Genesee County: Regional Opportunities
26-Jul-2013 Patenting Under the America Invents Act (AIA)
12-Jul-2013 Getting the most out of your trade show experience
28-Jun-2013 Pinterest for Business
14-Jun-2013 Demystifying Client Attraction
31-May-2013 OACES Program: Influential Leadership
24-May-2013 OACES Program: Telling Your Organization's Story
24-May-2013 How to Use Your Blog to Build Your Business
17-May-2013 Making Decisions Based on Facts - Excel Business Model
10-May-2013 OACES Program: Team Building - It's More Than a Job!
10-May-2013 Communication using Google
03-May-2013 OACES Program: Grants Workshop: How to Find and Get Grants
26-Apr-2013 OACES Program: Engaging Community Partners
26-Apr-2013 Eastman Business Park
19-Apr-2013 OACES Program: Understanding E-body (Online) Language -- CANCELLED
12-Apr-2013 Generating Evidence-Based Outcomes
29-Mar-2013 No Meeting
22-Mar-2013 7 Steps to Marketing Success
08-Mar-2013 Sandy Parker
22-Feb-2013 Data Visualization
08-Feb-2013 Perspectives on Retiring in Time: for yourself, your clients, your family, your legacy
25-Jan-2013 Google Analytics
11-Jan-2013 The Alliance Consultancy Business Model
14-Dec-2012 Tax Update for 2012
30-Nov-2012 How to Keep Your Computer from Catching a Cold or Flu
09-Nov-2012 Communicating Your Value
26-Oct-2012 Communication 101
12-Oct-2012 Business Success - It's All In Your Head!!
28-Sep-2012 What is Six Sigma? -- Location Change --
14-Sep-2012 Inbound Marketing--Location Change
31-Aug-2012 Get R.E.A.L: Unleashing Your Passion with PRsonality--Location Change
24-Aug-2012 Market Research at the Central Library---Location Change
10-Aug-2012 Business Solutions Forums
03-Aug-2012 RPCN Leadership Retreat
27-Jul-2012 Excel for Business Applications
13-Jul-2012 Pinterest --What Is It?
29-Jun-2012 Cloud Computing--What's in It for You?
22-Jun-2012 Leading With Your Strengths
22-Jun-2012 Advanced Excel Workshop
08-Jun-2012 Cultivate Influence
07-Jun-2012 Career Initiative for 16-24 year olds
25-May-2012 The America Invents Act – How It Alters Your Ability to Patent Your Invention
11-May-2012 Effective Problem Solving
27-Apr-2012 OACES/RPCN Literacy Zone – Professional Development Workshops - Organizing
27-Apr-2012 How to Write a Business Plan
13-Apr-2012 Getting Yourself into Print
30-Mar-2012 Customer 3D: A New Dimension
23-Mar-2012 Take Back Your Life: Using Microsoft Outlook to increase Your Productivity
09-Mar-2012 LinkedIn and Twitter Workshop
24-Feb-2012 Consultant as Leader
10-Feb-2012 Excel Workshop
27-Jan-2012 Quickbooks Workshop
13-Jan-2012 Tax Presentation
30-Dec-2011 No Meeting -- Fifth Friday
23-Dec-2011 No Meeting -- Holiday Week
09-Dec-2011 Create a Sizzling Brand
25-Nov-2011 No Meeting -- Thanksgiving Holiday
11-Nov-2011 How Usable Is Your Web Site?
28-Oct-2011 Impression Management, Skill Lab
14-Oct-2011 Impression Management, Using Your First 3 Seconds to Create a Lasting Impression
23-Sep-2011 The Truth About Grants
09-Sep-2011 2011 RPCN Strategy Session --Location Change
26-Aug-2011 Accountability Groups & RPCN Consultants Incubator
12-Aug-2011 RPCN Incubator: Mentoring
22-Jul-2011 Advanced Mail Merge Workshop--Special Location
08-Jul-2011 RIT "Venture Creations" Business Incubator & RPCN Consulants Incubator
24-Jun-2011 Mail Merge Workshop--Location Change
10-Jun-2011 Messaging That Works!
27-May-2011 WORD Styles Workshop
13-May-2011 Panel Discussion: Networking Techniques
29-Apr-2011 Small Business Expo
22-Apr-2011 Skype II Workshop--Location & Time Change
25-Mar-2011 Profile Marketing and SEO 101
11-Mar-2011 Marketing and Consulting to Non-Profits
25-Feb-2011 Microsoft Office Workshop
11-Feb-2011 Getting the Respect You Deserve, Without Self-Sabotage
28-Jan-2011 Skype Workshop
14-Jan-2011 Annual Tax Update
31-Dec-2010 No Meeting--New Year's Eve
24-Dec-2010 No Meeting--Holiday Week
10-Dec-2010 Marketing in the 21st Century
26-Nov-2010 No Meeting--Thanksgiving Holiday
17-Nov-2010 Social Networking Forum Canceled
12-Nov-2010 Harvesting Your Marketing Efforts--Replacement Event
29-Oct-2010 RPCN Strategy Session II
22-Oct-2010 Windows 7 Workshop -- Special Time & Location
15-Oct-2010 Business Forum -- Location Change
24-Sep-2010 Financial Workshop
15-Sep-2010 Writing Your Business Plan
10-Sep-2010 Take Advantage of the RPCN Web Site
27-Aug-2010 Market Research & Competitive Analysis Workshop
19-Aug-2010 Strategy Workshop
09-Jul-2010 Technology: Tools For Business - Part 2
25-Jun-2010 Excel Workshop
25-Jun-2010 LinkedIn Workshop
11-Jun-2010 Technology: Tools For Business
28-May-2010 Google Collaboration Tools
14-May-2010 Building Trust
30-Apr-2010 Introduction to the New RPCN Website
23-Apr-2010 Facebook for Business Workshop
09-Apr-2010 Branding
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