Facilitator: Bill Brown
From Experience to Enterprise is a practical, two-session course designed for seasoned professionals who want to apply decades of hard-earned experience in a new, independent business or advisory role—without starting over or competing at the bottom. Rather than focusing on startups, marketing hype, or reinvention theater, the course shows participants how to translate judgment, pattern recognition, and decision-making into clear market value.
Through structured reflection, real-world validation, and disciplined positioning, participants learn how organizations actually buy experience, how to define a credible first offering, and how to convert existing relationships into paid engagements. The emphasis is on clarity, control, and sustainability—building a business that respects both professional standing and stage of life.
In Part 1, participants will be assigned homework to apply the concepts learned to their own experience, to outline a vision of their offering.
In part 2, their vision of an offering to be reviewed and receive feedback from fellow participants. (Part Two will be on January 23, 2026)
Key Takeaways:
- Reposition experience as value, not labor: Learn how to articulate judgment, risk reduction, and foresight in terms that buyers understand and will pay for.
- Validate before you build: Use targeted conversations—not pitches—to confirm real demand, pricing signals, and decision-makers before committing time or money.
- Create a sustainable path to income: Leave with a defined offering, an appropriate business model, and a concrete next step toward first revenue.
Note: Images from this event may be used for promotional purposes.
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William J. Brown is the founder and President of TMS Solutions, Ltd., a Rochester, New York-based company specializing in custom information systems for the waste management, recycling, quarry, and distribution industries. Since 1986, he has designed software solutions tailored for small and mid-sized businesses, with expertise in business process modeling, database architecture, and enterprise systems analysis.
In addition to his technical leadership, Mr. Brown frequently presents workshops and training sessions on artificial intelligence integration and business negotiation strategies, helping professionals apply technology and proven communication techniques in real-world operations.
He holds a degree in Computer System Design from SUNY Binghamton and studied Mathematics and Education at St. John Fisher University
This meeting is open to the public.
COST: $10 for nonmembers
Contact us at helpdesk@rochesterconsultants.org if you experience any trouble registering for this event.
SPECIAL NOTE: This will be a hybrid event where you can attend via Zoom or in-person at 2800 Dewey Ave, Rochester, NY 14616. Attending in-person is highly encouraged.
After the meeting ends, open networking (with private breakout rooms for those on Zoom) will continue until 10:00 a.m. ET for the attendees.
After you register, you will be sent two (2) emails, one from RPCN and one from Zoom. NOTE: The email from RPCN will be sent almost immediately but the ZOOM email may be delayed by a few minutes. Be patient while waiting for it. Click the link in the Zoom email to join this event.
Spotlight your business! Register as a meeting sponsor. For details on sponsoring, click HERE.
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