Facilitator: Michael Roach
Business owners often have trouble answering questions about their marketing budget. Some don't know how much to spend. Others aren't sure how to align their marketing dollars to their business goals, which can lead to wasted resources.
In this session, you'll learn better and useful ways to think about marketing, but not as a cost or annoying expense. Instead, you'll see it more as an investment with the exciting potential to grow your business.
Key Takeaways:
Note: Images from this event may be used for promotional purposes.
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About Michael:
Michael Roach is an award-winning marketing communications professional. His experience with the creative process and visual communications has allowed him to work on numerous creative projects, as well as internationally-awarded film documentaries. Avid, a leading audio/video editing production software company, recognized Michael for his content creation skills and storytelling ability.
In addition to running his own boutique creative/marketing firm, Michael Roach Creative, he is a past president of the Rochester Professional Consultants Network (RPCN) and past president of the American Marketing Association New York Capital Region chapter. Michael thrives in fast-paced, creative environments and enjoys training and speaking with audiences about marketing, design, business, career development, and technology. He aims to elevate the marketing profession and grow the business community throughout New York State.
Michael also started a networking group throughout the New York Hudson Valley, which was created to support entrepreneurs and professionals. Since its inception in late 2022, the group has helped individuals locate employment opportunities, find clients, learn business skills, and connect people with others for collaboration.
He is certified as a career coach, professional marketing, virtual speaker/presenter, and vision board facilitator.
This meeting is open to the public.
COST: $10 for nonmembers
Contact us at helpdesk@rochesterconsultants.org if you experience any trouble registering for this event.
SPECIAL NOTE: This will be a hybrid event where you can attend via Zoom or in-person at 2800 Dewey Ave, Rochester, NY 14616. Attending in-person is highly encouraged.
After the meeting ends, open networking (with private breakout rooms for those on Zoom) will continue until 10:00 a.m. ET for the attendees.
After you register, you will be sent two (2) emails, one from RPCN and one from Zoom. NOTE: The email from RPCN will be sent almost immediately but the ZOOM email may be delayed by a few minutes. Be patient while waiting for it. Click the link in the Zoom email to join this event.
Spotlight your business! Register as a meeting sponsor. For details on sponsoring, click HERE.
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